Join Us at SocialBiz 2010: Redefining Business

Social Media Conference

Whether it's Marketing or Sales, Advertising or Branding, Customer Service or Hiring...almost every aspect of your business communication is changing.

Low-cost/High-Return Social Media tools like Blogs, Twitter, LinkedIn, Facebook, Yelp and YouTube are transforming the way we do business.

Do you have a Social Media strategy for your business? Do you have questions about Social Media?

Learn from the industry's most knowledgeable experts why Social Media matters to you and your business, and discover how to unlock the power of Social Media tools to stay relevant and visible, and make your business more competitive, productive and profitable.

Why you must attend this conference:

• Meet, learn, discuss and engage with industry leaders and practitioners in round-table discussions
• Harness the power of the new social web to collaborate and create connections
• Develop effective communication tactics and strategies to use with customers and employees
• Learn tools and techniques including Twitter, YouTube, Facebook, LinkedIn and WordPress
• Implement effective Social Media strategies to keep your business competitive

Panel Discussions and Q&A   |   Hands-on Workshops    |  Round-table Discussions

Continental Breakfast & Lunch  |  Business Networking Reception  |  Wine-tasting 

People Who Should Attend This Conference:

• Business Owners, Managers and Employers who want to leverage the power of Social Media in their business for Branding, Marketing, Advertising, Sales, and Customer Relationships
• Chambers of Commerce, Business Organizations, Merchants and Retailers and who want to know how Social Media can help them reach their customers
• Professional Service Providers interested in growing their exposure and visibility online
• Lawyers, Accountants, Doctors and other Professionals who want to understand the importance of separating their Personal and Professional Brands online
• Service Organizations, Associations and Non-Profits interested in connecting with their community and getting their message out to a wider audience
• Marketing, Media and Advertising Professionals interested in learning how Social Media is affecting their industry and their customers
• Sales Professionals who want to know how Social Media can increase the "Sales Funnel"
• Newspaper, Magazine, Direct Mail and other Media professionals interested in the impact of Online Marketing on Traditional Media
• HR Professionals interested in learning how Social Media can impact employees, jobs, the workplace and other HR issues

 Schedule

 Speakers

Lon Safko, the Author of the world-famous book "The Social Media Bible" will be joining us as a Keynote Speaker AND presenting a very special Workshop on marketing for small businesses - Lon's numerous accomplishments include Author, Innovator, Inventor (check him out at the Smithsonian) and Founder of Paper Models, Inc. 

Jenna Jantsch, Social Media Marketing Manager at San Francisco-based VerticalResponse will be presenting a Special Social Media and Email Marketing Workshop in the afternoon for attendees of SocialBiz 2010, the first Social Media conference in the North Bay. This user seminar is targeted to all levels of users.

Dave Hersh is Chairman of the Board of Directors at Jive Software, the global leader in Social Business Software. Built with the best features of collaboration software, community software, and popular social applications, Jive revolutionizes how work gets done in the global enterprise. Jive Social Business Software enables businesses to connect and capitalize on employee and customer conversations. Thousands of customers, including 15% of the Fortune 500, rely on Jive to solve critical challenges in Marketing and Sales, Human Resources, Support and Research & Development.

Janet Fouts is the Author of "Social Media for Success!: Practical advice and real world examples for social media engagement", a 15-year veteran of social media and online marketing, Co-Founder of one of the first on-line communities for the restaurant industry in 1996, Founder of  Tatu Digital Media, an award-winning web design and strategy firm, and Lead Coach of “The Social Media Coaching Center”. Janet is also an Official Blogger for the Open Wine Consortium, a global wine industry association and the world's premier online wine business network and was a Speaker at the 2009 Wine Blogger's Conference.

“Social Media Success!”, published in November 2009, provides real world examples and practical techniques that are applicable to all types of businesses from entrepreneurs and start-ups to small businesses and corporations.

Joey Shepp is an Internet entrepreneur, professional speaker, and sustainability consultant. He is founder and CEO of Earthsite, a New Media Agency for Sustainable Brands. His current clients include Real Goods Solar Inc., SF Department of the Environment, The Green Festival, Fetzer Wine, Dominican University of California, and The Green MBA. Mr. Shepp is also the founder of GreenMaven.com, the world’s largest Green Search Engine and OpenBrands.org, a social brand-monitoring tool. 

Joey holds a degree in Ecological Design from UC Santa Cruz, an MBA in Sustainable Enterprise from Dominican University of CA and is also a black belt in Aikido. He lives and works in the North Bay Area, California.

Roohi Moolla has over 28 years of experience spanning careers in Architecture and Information Technology. While practicing architecture, Ms. Moolla was involved in a number of large-scale residential and commercial ventures in Toronto, Canada. In the past 16 years, Ms. Moolla has successfully designed, developed and implemented a large number of commercial website and e-commerce solutions for a variety of industries including telecommunications, social networking, construction, and finance as well as organizations in the private and public sector. Ms. Moolla has been involved with a number of software startups including the dating site that became Match.com, a proprietary Bid/RFP procurement and subscription system (now publicly traded as Onvia) and was Chief Product Architect of BondDesk Syndicate, a Syndicate Municipal Bond Trading platform. She is currently the Founder and CEO of Neighborhoodnow.com, an online social network connecting people and communities through online event calendars.

Ms. Moolla holds a Bachelor of Environmental Studies from the University of Manitoba and a Bachelor of Architecture from the University of Arizona, and is a Microsoft Certified Professional.

Round Table Discussions and Workshops 

The afternoon sessions consist of Round-Table Discussions and Workshops, each 50 minutes long with a 10-minute break between sessions. There are 8 Round-Table Discussions and 4 Workshops scheduled each hour in the afternoon, providing attendees with numerous opportunities from which to choose.

Round-Tables: The structure of the Round-Table discussions is of one moderator with an audience. The moderator/presenter will have lead a discussion around a specific topic, beginning the discussion with a pre-amble of 5-10 minutes, followed by discussion, questions and answers for the remaining 40-45 minutes.

Workshops: Each workshop will be led by a presenter with a presentation-style format (powerpoint/whiteboard) and will be based on a specific topic for hand-on learning. Participant may bring laptops (the hotel has wireless access). Each workshop is for a period of 50 minutes and will be held in break-out rooms on the 4th floor of the Sheraton Hotel.

There will be a 10- minute break between sessions to allow participants time to move between sessions.
Up to 25 people may attend each Round-Table. 
Up to 50 people may attend each Workshop.

Sign-ups will be available the morning of the conference. If you would like to reserve your seat for a specific Topic (Discussion or Workshop) prior to the day of the conference, please send an email to info@socialbiz2010.com with the Time, Topic and Type (Discussion or Workshop) specified.

Afternoon Round-Table Discussions and Workshop Schedule

2:00 - 2:50 pm

What is “Social Media Success”?
What makes a successful social media campaign? What are the first steps? How will I know when I’ve been successful? Janet Fouts, Author of “Social Media Success!” leads this discussion on how to set yourself up for Social media success without hype or hyperbole but with real, tangible engagement.
Type: Round-Table Discussion
Focus: Strategy, Engagement          
Presenter: Janet Fouts

Open Brands: How Social Media is Pushing Radical Transparency on Brand Management
Social Media is pushing radical transparency in brand management, including new research on Social Media Policy and calculating Social Media ROI. Joey Shepp, New Media Maven and Earthsite CEO leads this active discussion on managing your brand on the Social Web using case studies for The North Face and Drugstore.com.
Type: Round-Table Discussion
Focus: Brand Management, Transparency
Presenter: Joey Shepp

Measuring Online Marketing Success: Tips, Tricks and Tools To Help You Understand What's Working (And What's Not)
Creating a social media strategy for your business doesn't need to be intimidating, and neither does finding and using the tools to help measure the success of your online marketing efforts. Marketing technologist Jason Stewart leads a discussion of how to run your marketing campaigns while measuring the return on your investment in time, effort and money. Tips on the creation of realistic goals and finding ways to track results -- as well as how to find the tools that you can use to execute campaigns, drive traffic to your web page or Facebook page, and measure the results of your efforts.
Type: Round-Table Discussion
Focus: Analytics, ROI, Metrics       
Presenter: Jason Stewart

Social Platforms as Community Media
Roohi Moolla, Founder and CEO of Neighborhoodnow, a calendar and community media platform with over 2 million page views a month, leads a discussion of online community platforms as social and business connectors, how they transform the way we do business and build relationships today, and how to build a value-based and authentic relationship with our audience.
Type: Round-Table Discussion
Focus: Community, Conversation, Authenticity
Presenter: Roohi Moolla 

Smart Monkeys Use Tools: A Review of the Best Time-Saving and User-Friendly Tools to Manage Social Media
Do any of these sound familiar?
“I like the idea of using social media to grow my business but I just don’t have the time to sit in front of the computer all day.”
“Facebook status updates, LinkedIn updates, tweeting, email newsletters, blogging, commenting....it’s so much writing! Who has the time?”
-“How do I remember how to use all these different services? There are so many places, and they’re so confusing.”
-“How do I know if any of this is helping me grow my business?”
We are all smart monkeys and know that for every problem, there’s a tool to solve it! From Ping.fm to Tweetdeck to Google Reader, this roundtable will be a discussion of our favorite time-saving and user-friendly tools to help manage social media’s potential for overwhelm and track its effectiveness.  
Type: Round-Table Discussion
Focus: Time Management, Usability, Tools           
Presenter: Julia Dvorin

Social Media as an Ecosystem: Connecting your Online Profiles
The concept of social media as an ecosystem refers to the collection of multiple profiles created on various social networking websites. As an organization, you can influence how you are seen in these networks by creating and managing this ecosystem. SouthWest is the best example for creating an effective ecosystem: their Twitter page has over 1 million followers, their FaceBook fanpage has over half a million fans, and their YouTube channel has thousands of subscribers and several thousand views. All these networks effectively connect to their central blog - but Southwest hasn’t yet secured the Google Buzz page….Join this discussion with Anton Prakash to learn the importance of establishing and connecting your organizations’ social profiles online.
Type: Round-Table Discussion
Focus: Ecosystem, Social Networks, Profiles
Presenter: Anton Prakash

Maximizing your LinkedIn Profile
Shari Weiss, Blogger and LinkedIn expert discusses how to maximize your effectiveness on LinkedIn, the most popular professional social network. Learn how to participate on LinkedIn, get your profile to 100%, perfect your Headline Title AND Summary, find prospective clients and business relationships, and participate in, create, manage & promote groups.
Type: Round-Table Discussion
Focus: LinkedIn, Participation, Profiles    
Presenter: Shari Weiss

Going Local - Online!: Using Social Media/Internet Marketing to Find Local Leads
As the Internet expands, our world gets smaller. If you want to reach more people in your own backyard, you’ve got to go online! In this session you’ll learn how to maximize your local exposure through regional Internet marketing techniques, local search engine optimization, and community based social media.  Learn exactly where, when and how to increase your local online presence in ways that lead to offline success!
Type: Round-Table Discussion
Focus: Local Targeting, Marketing, Advertising  
Presenter: Karen Clark

Video Blogging: YouTube and You
Learn all about video blogs – what they are and the criteria for creating compelling online video. Ryan Perry discusses how to create and record persuasive videos that will attract customers and establish a strong online presence.
Type: Workshop
Focus: Videos, Blogging, YouTube
Presenter: Ryan Perry

The Spanish Prisoner and Phishing: Understanding the Risks of Social Marketing
Social Media is making changes to how people promote and grow their business – and with this great potential comes risk.  Social media may feel like a chat with your friends around the BBQ, but too often people let their guard down and share too much. This discussion introduces you to critical security issues like Social Engineering and Phishing - which translates to how the bad guys use what you publish to try and steal from you, your company or your friends.  This workshop will open your eyes and make you rethink how and what you share online.  A "must attend" for those who are new to using Social Media.
Type: Workshop
Focus: Social Engineering, Phishing, Security       
Presenter: Eric Burns 

Blogging For Business
Blogging is a lot more than simply giving an opinion or repeating a corporate mantra. Blogs are a powerful and accessible tool you can use to market your best business asset - yourself. Blogging is platform to use to share your personality, company culture and style and an amazing way to extend your presence online and connect to community. Rebecca Orlov leads this discussion on how to maximize the effectiveness of your blogs and grow your audience.
Type: Workshop
Focus: Blogging, Connecting, Business Presence, Effectiveness  
Presenter: Rebecca Orlov

Twitter Power Primer for Businesses
Trying to figure out how and where to start on Twitter? Maybe you have already signed up and find yourself overwhelmed by the constant flow of information? Attend this session to discover the anatomy of a good  "tweet" (Twitter post), where to find the right folks to follow, how attract relevant followers, and time saving tips to manage your Twitter activity.
Type: Workshop
Focus: Twitter, Primer, Basic Tweeting     
Presenter: Adam Helweh

3:00 - 3:50 pm

Creating a Corporate Strategy for your Business: How to apply Social Media in the Workplace
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this discussion, we’ll see how Social Media is being applied in the workplace, and get up to date with the latest social media trends and best practices. Discuss case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training, and walk away with concrete implementation steps and best-of-class software recommendations.
Type: Round-Table Discussion
Focus: Corporate Strategy, Collaboration, Best Practices           
Presenter: Janet Fouts

Social Media for Social Good: A Vision of the Near Future
Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution, and how the Internet is being used for micro-lending, localization, citizen journalism and corporate accountability.
Type: Round-Table Discussion
Focus: Sustainability, Social Good, Accountability, Community 
Presenter: Joey Shepp

Measuring Online Marketing Success: Tips, Tricks and Tools To Help You Understand What's Working (And What's Not)
Creating a social media strategy for your business doesn't need to be intimidating, and neither does finding and using the tools to help measure the success of your online marketing efforts. Marketing technologist Jason Stewart leads a discussion of how to run your marketing campaigns while measuring the return on your investment in time, effort and money. Tips on the creation of realistic goals and finding ways to track results -- as well as how to find the tools that you can use to execute campaigns, drive traffic to your web page or Facebook page, and measure the results of your efforts.
Type: Round-Table Discussion
Focus: Analytics, ROI, Metrics       
Presenter: Jason Stewart

Social Platforms as Community Media
Roohi Moolla, Founder and CEO of Neighborhoodnow, a calendar and community media platform with over 2 million page views a month, leads a discussion of online community platforms as social and business connectors, how they transform the way we do business and build relationships today, and how to build a value-based and authentic relationship with our audience.
Type: Round-Table Discussion
Focus: Community, Conversation, Authenticity
Presenter: Roohi Moolla

"Online Social Networking for Business: Where and How to Create Authentic, Trusting Relationships Through Blogging, Facebook and LinkedIn" 
Networking is a crucial business activity that generates leads, referrals and partnerships. Good networking--of any sort--is all about building and maintaining ongoing, reciprocal relationships based on trust and mutual understanding. Do you think “real” networking and relationship-building can only happen when you’re face-to-face? Think again.  If you aren’t currently building and maintaining relationships online, let me ask you this question: WHY NOT? This workshop will help you to begin or refine your online networking skills.
Type: Round-Table Discussion
Focus: Trust, Relationships, Beginning Social Media       
Presenter: Julia Dvorin

Community Forums and Social Media: How to Find a Community that Fits You
Barry Chertov, Founder of WaccoBB.net, discusses the topic of community in the context of Social Media. What is Community? What are community forums and how do they differ from Facebook, Twitter and MySpace? Barry discusses examples of public forums - the good, the bad, and the ugly - including Craigslist, The Well, and 4Chan, how to find a community that fits you and how to balance participation, authenticity, transparency and anonymity and sponsorship.
Type: Round-Table Discussion
Focus: Forums, Participation, Authenticity, Community 
Presenter: Barry Chertov

Blogging For Business
Blogging is a lot more than simply giving an opinion or repeating a corporate mantra. Blogs are a powerful and accessible tool you can use to market your best business asset - yourself. Blogging is platform to use to share your personality, company culture and style and an amazing way to extend your presence online and connect to community. Rebecca Orlov leads this discussion on how to maximize the effectiveness of your blogs and grow your audience.
Type: Round-Table Discussion
Focus: Blogging, Connecting, Business Presence, Effectiveness  
Presenter: Rebecca Orlov

 SEO: What do Search Engines really look for or How to Get Found on Google
According to internet research company comScore, there were 14.3 billion U.S. searches performed in March 2009. Google searches accounted for 63.7 percent of those, or more than 293.8 million searches per day! Are your prospects able to find your business online? If not, they will do business with your competitors. Ryan leads this essential workshop on Search Engine Optimization – what it is and the criteria for being found and ranked on Search Engines like Google and Yahoo! Learn how to get really get found online – it’s not just about the metatags anymore. In the workshop, you will learn how to perform keyword research (find out what your prospects are looking for online related to your business), Website optimization (a couple of minor tweaks can take you from the bottom to the top of Google – you just need to know what they are), backlinks (this “Google Juice” will keep your website above your competitors), and how to check on your competitors to discover their weaknesses.
Type: Workshop
Focus: Search Engines, Ranking, Google  
Presenter: Ryan Perry
 

Fabulous Facebook Fan Pages: Why and How to Make a Business Presence on Facebook
Millions of people are on Facebook on a daily basis and your business needs to be there, too! In this session you’ll learn the benefits of creating a business presence on Facebook. Discover how to encourage interaction, increase membership, and get more referrals to new business by making your Fan Page stand out using advanced techniques that get results.
Type: Workshop
Focus: Time Management, Usability, Tools           
Presenter: Karen Clark

How To Write an Effective Blog
Should you start a blog? What platform should you use?  Should it be “Free” or self-hosted? What kind of blog articles work best? Shari Weiss, expert Blogger, shows you why and how to write an effective Blog, giving concrete examples on different blog types, and leads you through step-by-step on writing style & article layout, Titles, Tags, & Categories, How to promote your blog and How to encourage comments on your blog.
Type: Workshop
Focus: LinkedIn, Participation, Profiles    
Presenter: Shari Weiss

How to Use Your Smart Phone as Your Social Media Sidearm* (*primarily iPhone)
The new frontier of social media marketing can sometimes feel like the wild west. There is no better friend when your roaming the open range than your trusty side arm, otherwise known as your smartphone. Learn how the iPhone and other smartphones can be your most trusted tool to monitor, create, share and manage your social media presence.
Type: Workshop
Focus: iPhones, SmartPhones, Mobile Apps
Presenter: Adam Helweh

4:00 - 4:50  

Efficiency and Social Media: Do I really need Twitter, Facebook and a Blog?
Quick answer? Maybe not. Not everyone needs to have a presence on any or all of these social networks. Before you pick a network you need to evaluate your goals and identify the right places to put your marketing energy. You just need to have better tools and get organized. Learn how to create a social media plan that can help you stay on track - both with your messaging and your engagement.
Type: Round-Table Discussion
Focus: Strategy, Planning, Tools    
Presenter: Janet Fouts

Social Media for Internal Company Communications
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. Discuss case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training, concrete implementation steps and best-of-class software recommendations.
Type: Round-Table Discussion
Focus: Brand Management, ROI, Metrics
Presenter: Joey Shepp 

Measuring Online Marketing Success: Tips, Tricks and Tools To Help You Understand What's Working (And What's Not)
Creating a social media strategy for your business doesn't need to be intimidating, and neither does finding and using the tools to help measure the success of your online marketing efforts. Marketing technologist Jason Stewart leads a discussion of how to run your marketing campaigns while measuring the return on your investment in time, effort and money. Tips on the creation of realistic goals and finding ways to track results -- as well as how to find the tools that you can use to execute campaigns, drive traffic to your web page or Facebook page, and measure the results of your efforts.
Type: Round-Table Discussion
Focus: Analytics, ROI, Metrics       
Presenter: Jason Stewart

Trust and Transparency: How the Social Web can have a Direct Impact on Your Brand
Roohi Moolla, Founder and CEO of Neighborhoodnow, leads a discussion of how your company and brand can be directly affected by recommendation and review sites such as Yelp and their powerful influence in online brand management and exposure.
Type: Round-Table Discussion
Focus: Influence, Recommendation Sites, Brand Management
Presenter: Roohi Moolla

Super Tweets! Advanced Twitter Techniques & Tips
You and your business are so much more than just 140 character updates so how can you use Twitter to prove that? Adam Helweh will teach you how your “tweets” can transcend beyond the basic boring updates and turn into an engaging place to share a wide variety of content. Be ready to also explore a bevy of advanced tips & tricks for monitoring &managing your Twitter activity.
Type: Type: Round-Table Discussion
Focus: Twitter, Communications, Tools           
Presenter: Adam Helweh 

Video Blogging: YouTube and You
Learn all about video blogs – what they are and the criteria for creating compelling online video. Ryan Perry discusses how to create and record persuasive videos that will attract customers and establish a strong online presence.
Type: Round-Table Discussion
Focus: Videos, Blogging, YouTube
Presenter: Ryan Perry

Blogging For Business
Blogging is a lot more than simply giving an opinion or repeating a corporate mantra. Blogs are a powerful and accessible tool you can use to market your best business asset - yourself. Blogging is platform to use to share your personality, company culture and style and an amazing way to extend your presence online and connect to community. Rebecca Orlov leads this discussion on how to maximize the effectiveness of your blogs and grow your audience.
Type: Round-Table Discussion
Focus: Blogging, Connecting, Business Presence, Effectiveness  
Presenter: Rebecca Orlov

Community Forums and Social Media: How to Find a Community that Fits You
Barry Chertov, Founder of WaccoBB.net, discusses the topic of community in the context of Social Media. What is Community? What are community forums and how do they differ from Facebook, Twitter and MySpace? Barry discusses examples of public forums - the good, the bad, and the ugly - including Craigslist, The Well, and 4Chan, how to find a community that fits you and how to balance participation, authenticity, transparency and anonymity and sponsorship.
Type: Workshop
Focus: Forums, Participation, Authenticity, Community 
Presenter: Barry Chertov

Netiquette: A Guide to Social Media Manners
Don’t be the schmuck at the party with his foot in his mouth! Social media manners can make or break your business. Come to this session to learn the do’s and don’ts, the why’s and why not’s of the new era of online marketing netiquette.  Stand above the crowd and learn how your business ethics and social graces will lead to increased rapport, trust and loyalty.
Type: Workshop  
Focus: Online Etiquette, Engagement, Conversation       
Presenter: Karen Clark

Maximizing your LinkedIn Profile
Shari Weiss, Blogger and LinkedIn expert leads this hands-on workshop and shows you how to maximize your effectiveness on LinkedIn, the most popular professional social network. Learn how to participate on LinkedIn, get your profile to 100%, perfect your Headline Title AND Summary, find prospective clients and business relationships, and participate in, create, manage & promote groups.
Type: Workshop  
Focus: LinkedIn, Participation, Profiles    
Presenter: Shari Weiss

"Harnessing Social Media for A Cause: How Non-Profits and Other Mission-Driven Organizations Can Practice Effective Relationship Marketing Online"
Successful non-profits and other mission-driven organizations realize that committed, long-term staff, donors and volunteers are worth their weight in gold--they are what keeps an organization afloat and help it to thrive in turbulent times. So how do you build, but more importantly, retain those relationships? “Relationship marketing,” a classic marketing concept, says that success comes from creating customer satisfaction and retention through personal, customized relationships, as opposed to “direct” or “broadcast” marketing, which uses the same generalized message to sell products to the masses. In this discussion, learn why relationship marketing and social media go together like peanut butter and jelly, as we explore where and how to build effective relationships online.
Type: Workshop
Focus: Relationship Marketing, Customer Engagement, Mission-Driven Organizations
Presenter: Julia Dvorin

Sponsors & Exhibitors

We are currently accepting applications from Sponsors and Exhibitors interested in reaching the attendees of SocialBiz 2010. Sponsors and Exhibitors will have opportunities to host sessions, speak and network with the attendees during the conference, at lunch, breaks and during the evening reception. Sponsors and Exhibitors also receive free passes (based on Sponsorship Level) to the Conference.

Available Sponsorship Levels:

Click here to download the Sponsorship/Exhibitors Packet.

Click here to download the Presenters Packet.

Contact info@socialbiz2010.com for more information or visit www.socialbiz2010.com.